CRESCENT Products: SARGE Knives — Working to Find Those Initial Niches
Last week, we met Gene Morris when he burst in the room laughing. This week, we get a sense of why the Morris patriarch ticks the way he does and why SARGE keeps growing. As Gene said, “One advantage I have is that I don’t have an education to overcome.” He runs his business on […]
CRESCENT Products: SARGE Knives — Setting No Limits for its Marketplace
There are all kinds of knives – from a pocket knife every boy’s grandfather gave him to a blade that law enforcement would grab for their war on drugs. There’s a knife for every occasion and a lot of thought that has to go in to each design. Manufacturers have to ask what materials […]
CRESCENT Products: At SARGE Knives, the Riches are in the Niches.
Matt Morris and his father Gene aren’t like “Crocodile” Dundee, but they can still look at you and say definitively, “That’s not a knife. THAT’s a knife.” They can because it’s a subject they talk about daily from their Greer, SC-based SARGE Knives. Located in a nondescript building near the Greenville-Spartanburg International Airport, Gene, Matt, […]
CRESCENT Products: Loggerhead Apparel — Customers? Give ‘Em What They Want.
When you look at your customer base, what do you see? Who wears Loggerhead? ZAC: We don’t want to be labeled as a college brand. We don’t want to be labeled as a high school brand. We want those kids wearing it, and I think a lot of kids appreciate what we’re doing, too. Some […]
CRESCENT Products: Loggerhead Apparel — This Sea Turtle Can Take on the Horse or the Whale Any Day.
There is an undercurrent from people who want to see South Carolina-based products. If you haven’t noticed in the state’s farmers’ markets, road-side stands, and numerous other businesses, the South Carolina Department of Agriculture instituted its “Certified SC” program. ZAC: We’ve been in touch with the “Certified SC” folks. I’ve got the sticker on my […]
