CRESCENT Products: Loggerhead Apparel — Customers? Give ‘Em What They Want.
When you look at your customer base, what do you see? Who wears Loggerhead? ZAC: We don’t want to be labeled as a college brand. We don’t want to be labeled as a high school brand. We want those kids wearing it, and I think a lot of kids appreciate what we’re doing, too. Some […]
CRESCENT Products: Loggerhead Apparel — This Sea Turtle Can Take on the Horse or the Whale Any Day.
There is an undercurrent from people who want to see South Carolina-based products. If you haven’t noticed in the state’s farmers’ markets, road-side stands, and numerous other businesses, the South Carolina Department of Agriculture instituted its “Certified SC” program. ZAC: We’ve been in touch with the “Certified SC” folks. I’ve got the sticker on my […]
CRESCENT Products: Loggerhead Apparel — A Dual Mission that Supports SC and Gives Back in Philanthropy
It never fails that when you try to do something new, you step out, you want to do something different, you’ve always somebody, more than one somebody who says “Don’t do that, you shouldn’t do that, you can’t do that.” How many people told you that and how did you handle it? ZAC: We didn’t […]
CRESCENT Products: Loggerhead Apparel — A South Carolina Brand Built on State Pride
You’re working for one of the biggest advertising firms in South Carolina. You meet the love of your life. You get married. You start a new company and work to grow it while you’re expecting your first child. That’s the story of Sara and Zac Painter. Inspired by Men’s Health magazine’s “Eat This, Not That,” […]
CRESCENT Books: “Doughnuts for Amy” Author Gives CRESCENT an Extra Taste
To commemorate Charles Dickens’ 200th birthday, Chef John Malik decided to give CRESCENT an extra taste of his new novel Doughnuts for Amy. If you’re asking what Charles Dickens has to do with it, don’t worry, you’ll figure it out pretty quickly. For more on Chef Malik and Doughnuts for Amy, you can read the […]
